Summary: You’re exhibiting at a major Orlando Trade Show! Don’t squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?

Your company is participating in a trade show at the Orlando/Orange County Convention Center that’s terrific! The event is still a few months off, but you need time to come up with a knockout display so why not get started on it now? You’ll need catchy wording and eye-popping graphics to attract attention plus brochures and manuals to distribute once you’ve got people in your display area. And don’t forget business cards! You know what to do but you don’t have the slightest clue where to start.

First, decide on layout and design for your trade show booth. Then figure out what type of graphics you’ll need to make it stand out from the pack. Finally, hire a professional printer to handle all aspects of your printing job - right down to those last-minute details.

Layout & Design - How do you want your display to look? The Orlando/Orange County Convention Center is huge - and with hundreds of other exhibitors, how will you get noticed? You need the right wording for the panels of your trade-show booth.

But don’t get wordy. You’ll want to convey your message as succinctly as possible. How many of the thousands of people at this convention will actually stop in front of your booth to read your display? If you’ve got more than about 30 words, don’t expect more than a handful - or a few dozen at most. For people to get your message, keep it brief. And big. People will take a little more time to read things if they’re large enough to read easily.

Graphics, Graphics, Graphics - The one thing you don’t want to skimp on for this trade show is graphics. One itsy-bitsy sign tacked onto the front of your booth just won’t cut it. You need something to attract attention something to really make your display stand out! How about a fifteen-foot banner - with your company name and logo - prominently plastered across the top of your display area?

Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people’s attention is attracted better to a moving object than a non-moving one - even if the stationary object is larger.

Plus, if you’re going to have a giveaway (for people who deposit their business cards into your fishbowl), you’ll need signage to tell people what the valuable prize will be. You’ll also want to have signage to direct visitors to sign up for your online newsletter. And don’t forget all the printed matter, like manuals, brochures, handouts and scads of business cards - all printed with the company name and logo.

Where do I go to get all this done? - Now that you’re equipped with all these ideas, it’s time for you to find a printer to handle your printing but you need a professional with years of experience - someone who’ll do the job according to your needs, with total respect for your timeline.

Wouldn’t it be great if you could find a printer locally, in the Orlando area, who could take care of all the details and ensure everything was delivered to the convention center, on time, right when you need it? That way you wouldn’t have to worry about those huge overnight freight costs. You could just have everything you need delivered locally - or if you’d prefer, you could pick up your printing project and bring it to the convention site. Oh, and wouldn’t it be great if you could get all this at a reasonable price? Well, with NextGeneration Printing, Copying & Digital Communication, you can. Visit them online at www.OrlandoPrinter.com for information about making your next Orlando-area trade show preparations a breeze!

Tags: Marketing

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